When designed well and precisely targeted, email marketing is one of the most powerful marketing tools available.
- It’s inexpensive
- It’s effective
- It’s immediate
- It’s measurable
- It’s easy
Of course you can send the emails manually, but you miss out on the following essential features:
- Multiple subscriber lists
- Integrate a signup form on your website
- Users who unsubscribe are automatically moved to the ‘unsubscribed’ list
- Live reports campaign (Who has opened email and when, which links they clicked on)
- Compare success of campaigns
- Google analytics integration of campaign
Here are five great reasons to give email marketing a try:
1) It’s Inexpensive
Email marketing is an affordable way to stretch a tight marketing budget – and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing costs as little as fractions of a penny per email with some of our monthly plans.
2) It’s Effective
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by creating different lists with targeted customers in them.
Overall, email communications sent to your prospect and customer lists, can single-handedly improve the Return On Investment (ROI) of all of your lead generation and customer retention programs.
3) It’s Immediate
Email marketing has two great advantages over other marketing vehicles. First, once we have created a template for you, you can customise the content yourself and have a marketing email ready to send out in around 30 minutes. Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
4) It’s Measurable
Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, and who actually clicked on those links.
5) It’s Easy
With our easy to use admin panel, you can manage your subscriber lists, email content and analyse the effectiveness of your campaign with reporting tools showing analytics such as how many people opened the emails and when, who clicked on which links and when.
In order to send out an email campaign, you will need an email template to work from. We charge a one-off fee of £45 per template and you can then use this template as often as you like for no extra charge.
Pay As You Go
This package is perfect for those who only send out email campaigns once every few months or simply just want to try out our service. You can upgrade to the monthly package at any time and your subscriber lists and templates will not be affected at all, the transition is seamless.
- Pay as you go campaign fee – £12.50
- Cost per email address – 2p
This package is perfect if you send at least one campaign a month. We’ll bill your card monthly based on the size of your subscriber list. The monthly fee adjusts automatically as your list grows and shrinks. With this package, you have a fixed monthly cost and works out cheaper than sending multiple pay as you go campaigns. You could send out a different campaign featuring a different product each week.
The basic plan is great if you’re sending at least once a month. A generous send limit applies which will allow you to send at least 5 campaigns per month if your total active subscibers are towards the top end of the bracket.
The unlimited plan does exactly what it says, send unlimited emails every month.
The package price depends on the total number of active subscribers in your account. If you have the same email in multiple subscriber lists, then each of these will be counted separately.
- 0 to 500 (Send limit)
- 501 to 2,500 (Send limit)
- 2,501 to 5,000 (Send limit)
- 5,001 to 10,000 (Send limit)
- 10,001 to 15,000 (Send limit)
- 15,001 to 25,000 (Send limit)
- 25,001 to 50,000 (Send limit)
- £13 (2500)
- £25 (12,500)
- £43 (25,000)
- £70 (50,000)
- £104 (75,000)
- £158 (125,000)
- £224 (250,000)
- £25 (Unlimited)
- £44 (Unlimited)
- £73 (Unlimited)
- £107 (Unlimited)
- £178 (Unlimited)
- £281 (Unlimited)
- £470 (Unlimited)
What kind of email addresses are OK to send to?
To send email to anyone using our service, you must have clearly obtained their permission. This could be done through:
- An email newsletter subscribe form on your web site.
- An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
- If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that you would be contacting them by email AND they ticked a box indicating they would like you to contact them.
- Customers who have purchased from you within the last 2 years.
- If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about that specific topic.
Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.
What kind of email addresses ARE NOT OK to send to?
Anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear. By using our service, you agree not to import or send to any email address which:
- You do not have explicit, provable permission to contact in relation to the topic of the email you’re sending.
- You bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. You need to obtain permission yourself.
- You haven’t contacted via email in the last 2 years. Permission doesn’t age well and these people have either changed email address or won’t remember giving their permission in the first place.
- You scraped or copy and pasted from the web. Just because people publish their email address doesn’t mean they want to hear from you.
Sure, some of these people might have given you their email address, but what’s missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won’t be effective and will more than likely see your email marked as spam by many of your recipients.
What content MUST I include in my email?
Every email you send using our service must include the following:
- A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
- The name and physical address of the sender. If you’re sending an email for your client, you’ll need to include your client’s details instead.
How we’ll know if you don’t have permission
Our service has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here’s a few of them:
- Our software is directly integrated into the spam reporting systems for some of the biggest ISP’s like Hotmail and AOL. If you don’t have permission and someone marks your campaign as spam, we’ll know about it the moment that button is pressed. If you receive a complaint rate greater than 0.3% of all recipients (that’s 30 complaints for every 10,000 recipients) you will receive a warning email requesting an explanation and giving you advice. This is a generous figure that takes into account false spam reports. Higher levels of complaints will result in accounts being locked or terminated.
- Our team verifies all large lists imported into our software. Until we’ve given it the all clear, you can’t send to it.
- We monitor blacklists and our abuse accounts all day every day. We can pinpoint who is causing us delivery problems or attracting complaints very easily.
If we do discover that you’re emailing people without their permission, we will terminate your account immediately.
In the end, it’s really common sense. Take off your marketing hat and put yourself in your recipient’s shoes. If they don’t recognise who you are or aren’t interested in what you’re sending, they’ll think you’re a spammer. In addition to emails to these recipients not being effective, it also costs you more as you are sending out emails that the target is not interested in and will therefore reduce your return on investment. It’s that simple.